Social Club
Social Club
Welcome to the Electric Social Club; our little corner of the internet to connect and share ideas for businesses and marketers alike. Grab your coffee, get comfy, and read up on industry trends and tips below.
How Brands Are Making Boring Products Go Viral
Boring products = must havesWe’re living in a weird, yet brilliant, time where the most "boring" items on earth are currently the biggest stars of the show. Today, with the right marketing and a solid strategy, a basic household product can blow up and change a...
What You Need to Know About Content Pillars
How to use content pillars to hold up your brandContent pillars are the key themes you create and share across your social media platforms. Each type of content is consistently posted and created, developing your brand image. These pillars provide structural support...
Don’t Force Your Content
People know when something is forced...Yes, people can figure out when your content is not sincere. Consumers need to feel something within your posts that makes it seem real, as if your brand is an actual person. There’s a trust factor that must be incorporated in...
How FOMO Drives Consumer Behavior
FOMO: the fear of missing outThe majority of our lives are based on the content we consume on our phones. The concert you just went to, that annual vacation, or even a baby’s nursery. Social media is considered a highlight reel of other’s lives. All these things...
How Social Media Can Grow Your Small Business Overnight
Small businesses don’t grow slowly anymore... they explode. In today’s digital economy, social media can turn a quiet restaurant into a viral sensation in a matter of hours. That’s exactly what happened to both The Nitro Bar and Amici Pizza, two small businesses whose...
How Women Are Making the Super Bowl Bigger Than Ever
There was no doubt that sports fans in New England were on their toes waiting to see Drake Maye in Super Bowl LX. But for thousands of viewers, the real draw isn’t just about the star quarterback... it’s about his wife. Fans have crowned Ann Michael Maye the “Queen...
Mckenzie Kapsimalis Honored as Creative Services Woman to Watch in 2025
tric agency founder recognized as the 2025 woman to watch: creative servicesIn April 2025, Tric Agency Founder Mckenzie Kapsimalis was recognized by Providence Business News as the 2025 Woman to Watch in the Creative Services Industry, part of the publication’s...
Marketing Predictions for 2026
2026 marketing predictions: what you should knowAs we move into 2026, the marketing landscape and trends are evolving faster than ever. Artificial intelligence is maturing, consumer expectations are rising, and the boundaries between content, community, and commerce...
2025 Marketing Recap
and with that, the 2025 season has come to an end. goodnight.We love to do a good recap… so let’s take a look at what defined the year in marketing, and what we’re leaving behind. Marketing changed a lot in 2025, and almost all of it came back to one theme: people...