How to use content pillars to hold up your brand

Content pillars are the key themes you create and share across your social media platforms. Each type of content is consistently posted and created, developing your brand image. These pillars provide structural support for your brand strategy and keep your brand aligned to its core messaging.

The three Es, engage, entertain and educate, should be the foundation of your pillars. For your brand, having anywhere from 3-5 pillars is key. 

REMINDER: these pillars should be authentic to your brand and its messaging.

Examples of content pillars

• Educational and Interactive
• BrainPOP
• Inspirational stories
• Love Your Melon
• Behind-the-scenes 
• Nike
• Entertainment
• The Tonight Show
• Promotional
• Old Spice
• Trending
• Bachelor Nation
• Customer centric
• Lesser Evil

Why are content pillars important to your brand?

These pillars streamline content creation and the content planning process. It provides clear direction on the type of content you should be creating and why it’s beneficial to your brand. Content pillars diversify your assets and help you gauge the interest from different demographics.

Need help with the foundation? Tric can be your builder.

Follow Tric Agency for the latest insights, trends, and strategies shaping the digital world. And if you’re looking to elevate your brand with creative, data-driven marketing – we’d love to work with you. Let’s create something electric together.