Social Club
Social Club
Welcome to the Electric Social Club; our little corner of the internet to connect and share ideas for businesses and marketers alike. Grab your coffee, get comfy, and read up on industry trends and tips below.
How Social Media Can Grow Your Small Business Overnight
Small businesses don’t grow slowly anymore... they explode. In today’s digital economy, social media can turn a quiet restaurant into a viral sensation in a matter of hours. That’s exactly what happened to both The Nitro Bar and Amici Pizza, two small businesses whose...
How Women Are Making the Super Bowl Bigger Than Ever
There was no doubt that sports fans in New England were on their toes waiting to see Drake Maye in Super Bowl LX. But for thousands of viewers, the real draw isn’t just about the star quarterback... it’s about his wife. Fans have crowned Ann Michael Maye the “Queen...
Mckenzie Kapsimalis Honored as Creative Services Woman to Watch in 2025
tric agency founder recognized as the 2025 woman to watch: creative servicesIn April 2025, Tric Agency Founder Mckenzie Kapsimalis was recognized by Providence Business News as the 2025 Woman to Watch in the Creative Services Industry, part of the publication’s...
Marketing Predictions for 2026
2026 marketing predictions: what you should knowAs we move into 2026, the marketing landscape and trends are evolving faster than ever. Artificial intelligence is maturing, consumer expectations are rising, and the boundaries between content, community, and commerce...
2025 Marketing Recap
and with that, the 2025 season has come to an end. goodnight.We love to do a good recap… so let’s take a look at what defined the year in marketing, and what we’re leaving behind. Marketing changed a lot in 2025, and almost all of it came back to one theme: people...
Brands Are Making You Hungry for Their Product… Literally
Sensory marketing is everywhereSensory marketing leverages a consumer’s five senses (smell, taste, touch, sight, sound) to influence a person’s behaviors and emotions. This type of marketing has always been around, but it’s being revitalized in this era of...
The Skims Strategy: How Smart Marketing Turned a Women’s Brand Into a Menswear Powerhouse
From Shapewear to MenswearKim Kardashian’s Skims transformed its women-focused brand into a menswear force through athlete endorsements, everyday storytelling, and strategic campaigns. Skims was originally founded in 2019 for women. The goal was to help redefine the...
The Rebirth of King Kylie
2016 is back in a marketing move we can't ignoreLet’s be honest: 2016 wasn’t just a year. For pop culture, for social media, and for the birth of influencer capitalism, it was a singular moment. And in that moment, Kylie Jenner became King Kylie. We watched it happen...
Never Settle On Your Social Media Strategy
Real talk: Are you feeling fulfilled with your social media strategy?At the very least, your social strategy should be working for you, not just existing. Whether that’s driving engagement, building community, or increasing visibility, it should be more than just...