tric agency founder recognized as the 2025 woman to watch: creative services In April 2025, Tric Agency Founder Mckenzie Kapsimalis was recognized by Providence Business News as the 2025 Woman to Watch in the Creative Services Industry, part of the publication’s...
2026 marketing predictions: what you should know As we move into 2026, the marketing landscape and trends are evolving faster than ever. Artificial intelligence is maturing, consumer expectations are rising, and the boundaries between content, community, and commerce...
and with that, the 2025 season has come to an end. goodnight. We love to do a good recap… so let’s take a look at what defined the year in marketing, and what we’re leaving behind. Marketing changed a lot in 2025, and almost all of it came back to one theme: people...
Sensory marketing is everywhere Sensory marketing leverages a consumer’s five senses (smell, taste, touch, sight, sound) to influence a person’s behaviors and emotions. This type of marketing has always been around, but it’s being revitalized in this era of...
From Shapewear to Menswear Kim Kardashian’s Skims transformed its women-focused brand into a menswear force through athlete endorsements, everyday storytelling, and strategic campaigns. Skims was originally founded in 2019 for women. The goal was to help redefine the...
2016 is back in a marketing move we can’t ignore Let’s be honest: 2016 wasn’t just a year. For pop culture, for social media, and for the birth of influencer capitalism, it was a singular moment. And in that moment, Kylie Jenner became King Kylie. We watched it...
