what makes a good super bowl commercial? The most-watched TV program is just around the corner, the peak of American sports entertainment: the Super Bowl. The National Retail Federation estimates about 203.4 million people will tune in to watch the Philadelphia Eagles...
An expert guide to email marketing One of the oldest and biggest forms of digital communication is email. Email marketing allows for businesses to engage with their clients, increase awareness for their brand, foster brand loyalty, and encourage prospects to become...
Networking: Building Connections for Personal and Professional Growth We get it. The world has gone digital. BUT, that doesn’t mean face to face interaction is dead. In fact, it’s alive and well… it’s just been pushed to the side in the last couple of years. Say it...
pr vs. marketing: why your company needs both Marketing can almost always be considered PR, but PR cannot always be considered marketing. Many confuse Public Relations, or PR, as marketing because they are often grouped together due to both being essential to an...
Personal branding: how you can stand out in a noisy digital world You’ve seen personal branding a thousand times across your many scrolls on the internet – influencers, athletes, the girl from your high school’s instagram. All of these people have a personal brand...
