pr vs. marketing: why your company needs both Marketing can almost always be considered PR, but PR cannot always be considered marketing. Many confuse Public Relations, or PR, as marketing because they are often grouped together due to both being essential to an...
marketing trends following us into 2025 The world of marketing is changing faster than ever, and staying on top of trends is essential for brands to stay competitive. Lucky for you, we’re on the pulse of trends and here to keep you on track. Here are a few key trends...
Personal branding: how you can stand out in a noisy digital world You’ve seen personal branding a thousand times across your many scrolls on the internet – influencers, athletes, the girl from your high school’s instagram. All of these people have a personal brand...
video marketing: how to stop the scroll When thinking about advertisements, do you think of a flier in the mail or a reel on Instagram or a quick video on TikTok? With billions of people watching videos daily across Youtube, TikTok, and Instagram, companies have had...
tric agency’s internal platforms Have you ever felt the need to take a break from your phone because it’s too overwhelming? If you answered yes (which most of you probably did), you’re not alone. Many companies direct their advertising to follow a “louder is...
Tiktok: how brands can win over gen z Welcome to the world of TikTok, where dances go viral in seconds, memes dominate the feed, and creativity knows no bounds. For brands looking to capture the attention of Gen Z, this platform isn’t just a trend—it’s a...
