From Shapewear to Menswear Kim Kardashian’s Skims transformed its women-focused brand into a menswear force through athlete endorsements, everyday storytelling, and strategic campaigns. Skims was originally founded in 2019 for women. The goal was to help redefine the...
2016 is back in a marketing move we can’t ignore Let’s be honest: 2016 wasn’t just a year. For pop culture, for social media, and for the birth of influencer capitalism, it was a singular moment. And in that moment, Kylie Jenner became King Kylie. We watched it...
Real talk: Are you feeling fulfilled with your social media strategy? At the very least, your social strategy should be working for you, not just existing. Whether that’s driving engagement, building community, or increasing visibility, it should be more than just...
Your business might be raising some flags… Does your strategy raise some red flags?! 🚩 Don’t have a strategy at all? Yikes. If your content is starting to falter and your engagement rate is low, it might be time to have the talk with your current marketing...
it’s not you, it’s your strategy. Is your strategy boring, blending in, and not getting your business what it needs? Do you feel like you might be getting ghosted by your audience? Does your business even have a marketing strategy in place?? If you...
“i Got a text!” Love Island USA has taken the past two Summers by storm – for better, or for worse. Season 6 & 7 provide some of the best examples as to why you need a good PR team behind you and some serious media training in place. Islanders, it’s...
