There was no doubt that sports fans in New England were on their toes waiting to see Drake Maye in Super Bowl LX. But for thousands of viewers, the real draw isn’t just about the star quarterback… it’s about his wife.
Fans have crowned Ann Michael Maye the “Queen of New England.” Her TikToks and lifestyle content have pulled in millions of viewers who might not normally care about stats or scorelines. Her presence represents how women continue to broaden the Super Bowl audience, much like Taylor Swift, Simone Biles and Alix Earle.
Last year’s Super Bowl showed just how influential women can be in pushing viewership of the big game as Taylor Swift’s presence brought record numbers and expanded the NFL’s audience past traditional football fans. Alix Earle and Simone Biles have also helped expand the NFL’s popularity by bringing new audiences into the conversation through their relationships.
Alix Earle’s visibility, alongside Houston Texans wide receiver Braxton Berrios, introduced the league to her massive Gen Z following. Her daily GRWM’s before the game allowed for fans of Earle to follow along from the getting ready process to the behind the scenes action of the game.
Simone Biles’ marriage to Chicago Bears safety Jonathan Owens has drawn attention from fans who admire her athletic legacy. Biles has been using her social media platforms to showcase what it’s like being the wife of an NFL star; from getting ready, to in the suites, to on the field access. All three of these women have played a key role in maintaining the NFL’s cultural relevancy and bringing in new viewers who had never had interest in watching the sport previously.
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With her viral “Bakemas” baking series, where she baked a new treat everyday in December, Ann Michael Maye has racked up millions of views and has earned herself a spot as one of the most talked about Patriots’ personalities off of the field. Ann Michael has built a massive fanbase on social media through supporting her husband and showing her relatable, authentic personality while doing so. Hercontent brings a fresh perspective, and draws in a new fan base that will now watch and root for the Patriots just because they like Ann Michael and her content.
Ann Michael Maye proves what we see at Tric Agency every day: badass women are changing the game. Females in media and business aren’t just supporting – they’re impacting. As a women-owned agency, Tric celebrates and amplifies these voices, showing the world that women don’t just play the game, they run it.
Here at Tric Agency, we were refreshing TikTok all weekend to see behind‑the‑scenes content from our Queen.