Why you need a social media agency
Social media: forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). – Merriam Webster Dictionary
Social media is a necessity. You heard us right… a necessity. We’re talking to you – every business that doesn’t put weight into having a successful and attractive social media presence.
In 2025, it’s time to take your business into the 21st century and participate in online marketing. If you’re still not sure why this matters or don’t believe in social media, take a look at the stats below.
According to a September 2020 study, 51% of respondents stated that their purchasing decisions were influenced by social media, and 29% of individuals were influenced by social media that they would purchase an item the same day of using social media.
Not convinced yet? Keep reading.
REASONS Why you need a social media agency
#1: The social media landscape is always changing
A social media manager stays on the pulse of new trends and any algorithm changes within the platforms. They will adapt your strategy based on the latest updates and trends
#2: Engaging on social media is necessary
Engaging with your users has to happen. Why? Because social media is a two-way conversation. Your audience wants to know that the brand/company they care about, also cares about them. It’s about making the customer feel special.
An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand. If that’s you – then it’s time to go back to the drawing board and hire a social media manager (like us).
Your page should always be monitored. This is a great way to see what your audience is interested in vs. not so interested in.
#3: It can grow your audience
Social media allows you to cast a wider net and reach people who may not know about your brand. It’s easier to get your brand in front of new faces organically with Reels and TikTok videos (thank you trending sounds).
#4: It builds trust in your brand from a consumer standpoint
As you establish a presence on social media, your credibility increases. Just like word-of-mouth helps gain business, sharing a brand’s post and profile to other social media users does just the same. Except social media is a much larger platform, talking to a much larger audience.
#5: Social media is where your customers live
It’s not a surprise… almost everyone has a smartphone and almost everyone is on them more than they admit. Your customers live on social media. They receive promotional emails, banner ads, and ads before videos. Therefore, this is where your business needs to be in order to compete/stay top of mind.
#6: Social media is the new Google
Believe it or not (but definitely believe it), people are turning to social media platforms to look up or research a place or product before they turn to Google. Social media platforms like Instagram and TikTok are proving to be far more beneficial to a customer searching for something as they can see images, get a feel for the brand, and see what other users are saying… all before even hitting their website.
This seems like a lot. And to be honest, it is. That’s why you need to hire someone to manage your business’ social media pages. We offer comprehensive social media management packages and a la carte services that will get your brand connected.