How to use content pillars to hold up your brand Content pillars are the key themes you create and share across your social media platforms. Each type of content is consistently posted and created, developing your brand image. These pillars provide structural support...
Sensory marketing is everywhere Sensory marketing leverages a consumer’s five senses (smell, taste, touch, sight, sound) to influence a person’s behaviors and emotions. This type of marketing has always been around, but it’s being revitalized in this era of...
From Shapewear to Menswear Kim Kardashian’s Skims transformed its women-focused brand into a menswear force through athlete endorsements, everyday storytelling, and strategic campaigns. Skims was originally founded in 2019 for women. The goal was to help redefine the...
2016 is back in a marketing move we can’t ignore Let’s be honest: 2016 wasn’t just a year. For pop culture, for social media, and for the birth of influencer capitalism, it was a singular moment. And in that moment, Kylie Jenner became King Kylie. We watched it...
Real talk: Are you feeling fulfilled with your social media strategy? At the very least, your social strategy should be working for you, not just existing. Whether that’s driving engagement, building community, or increasing visibility, it should be more than just...
