Masters of marketing
The Masters is perhaps the most anticipated golf event in the country. As such, this event displays some of the most imaginative marketing that highlights so many intrinsic details regarding the tournament.
Of the four major professional men’s golf tournaments, the Masters has the most iconic branding, symbols, and aspects of the tournament that attract those from all over the nation. Let’s take a look at some of the aspects that helps their marketing strategy work so well.
Glitz, Glam, and Green
When you think of the Masters, you immediately think of the color green and a perfectly manicured golf course. Specific emblems of the event include the pimento sandwich, their signature Azalea cocktail, and the retro painter-esque outfits for the families and spectators.
The Masters’ marketing has positioned themselves as the Met Gala of golf, and with a lottery system for getting tickets, it’s just as exclusive. With how iconic the entire event is, their marketing team has produced nonstop social media content that is iconic in its own way.
The classic family day with the players’ spouses and children dressed as caddies marks a pivotal moment in the weekend, and highlights a human, relatable aspect to these professionals. The Masters is equal parts sport professionalism, and leisurely fun.
Mastering the Media
The Masters’ social media pages are active and trendy, all while keeping the tone of the tournament true to its roots. Their constant stream of short form content plays into the event being a classy, casual take on sports, all while withstanding the test of time. It’s where elegance meets sneakers. Pair that with Wes Anderson styled clips showcasing the menus, landscaping, and signature green jackets, their social media has caught the eyes of many… and has held people’s attention.
They have a really classic take on their content, often showcasing the legacy of the tournament by using old logos, vintage attire, and retired athletes. This only further solidifies this event’s popularity for the last eight decades. Their TikTok alternates from tournament updates to cinematic course views, offering interest (and art) to a vast audience. The way they can cater this event to those who have never swung a club is impressive, and is a phenomenon rarely seen in sporting events.
Social media allows those who do not get the once in a lifetime opportunity to attend the Masters in person to see a real glimpse of what happens at Augusta National.
Their marketing continues to emphasize their desire for true journalism, and only allows credentialed members of the media to attend the event with any sort of technology. Cellphones are not allowed at the Masters; a rule that has been in place for some time now. They enforce this rule to preserve the sanctity of the tournament to prevent a distraction free environment, as well as reserving “breaking news” about the match for the true reporters to provide.
more mastery to come…
The Masters is not going anywhere, and the reason this event has been an iconic tournament that has remained untouched for 89 years is because of the way they market the weekend and preserve the brand.
We know the weekend just ended, but we’re already looking forward to 2026 for the 90th year of the tournament.