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Have you ever felt the need to take a break from your phone because it’s too overwhelming? If you answered yes (which most of you probably did), you’re not alone. Many companies direct their advertising to follow a “louder is better” approach, which can actually throw off their consumers. Simplicity is actually a much more effective way to reach and connect with an audience. 

*introducing the “less is more” approach*

What is minimalism?

Slack is like AIM or DMs… but make it corporate. Communication is imperative in our roles, whether that be with each other or with our clients. Our team utilizes Slack to communicate with one another throughout the work day.

what are the key elements of minimalism?

With simplicity as the main goal, utilizing the most essential elements is crucial in minimalism. This could include a simple logo, a clear and direct message, or a clean layout with plenty of white space. 

White space (or negative space) helps key elements stand out without overwhelming the viewer, allowing for clarity as the message is direct and easy to understand. Minimalist advertisements tend to use a limited color palette to create a cohesive look. They also use an easy to read font and icons/images that are abstract to keep the aesthetic clean. These icons and images are often symbolic and support the brand’s message without distraction.

why does minimalism work?

A minimalist brand is much more memorable due to its versatility, making it easily adaptable across different platforms. 

For example, a simple logo works well across all mediums – an app, a business card, or a TV commercial. The audience’s attention is directed to the most essential aspects of the brand’s message or identity. The simplicity helps the identity stick in the audience’s mind. 

 Minimalist designs tend to be timeless, as they avoid fitting to a trend, allowing them to remain relevant and effective for much longer. 

 This tends to be effective when it comes to restaurants. McDonald’s has had at least 10 logo changes since opening in 1940, with the past 7 being varying golden arches. The golden arches are so well known that McDonalds was able to remove all wording from their branding.

what brands have made the switch?

While most brands are beginning to look into minimalism, there are a few who have been minimalist since the beginning. 

Nike is known for their iconic swoosh logo. Many assume this is just a checkmark. However, it actually represents the wing of the Greek goddess Nike, symbolizing speed, movement, power, and motivation. *the power of simplicity is chef’s kiss here*

Airbnb is known for their unique abstract symbol but many don’t know the meaning behind it: logo actually includes a head to represent the people, a location icon to represent the place, a heart to represent the love, and the letter A to stand for the name, Airbnb. It symbolizes their message “Belong Anywhere” without an in-your-face, loud design. 

how can this help your brand?

Minimalism in branding and advertising is about making a strong impression with less noise. It’s an approach that emphasizes clarity, function, and aesthetics, all while allowing for your brand’s message to shine through. 

Lucky for you, the Tric Agency loves practicing minimalism in our designs. Reach out to us, and let us help you!