Do marketing feel like you’re throwing money into the void and not seeing results? Well, it’s probably because your business lacks a clear marketing strategy.
A well-defined marketing strategy is your essential roadmap to achieving business goals, attracting a loyal customer base, and overall just improving your company’s image.
In this blog, we’ll walk you through a step-by-step process to create a winning marketing strategy that you will see real results from.
This step is the foundation of your marketing strategy. Any successful marketing plan starts with a clear definition of your company’s objectives, by using the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. Looking at this criteria helps guarantee that your goals are clear and measurable, resulting in a targeted and effective strategy.
In order to put this into practice, we suggest holding a collaborative session with your team to clearly define your main company goals and how they are relevant and achievable.
The next step in your strategy is to figure out who your target audience is, (aka who you want your content to reach). Detailed audience research is important for gaining the insights that will guide your marketing and cannot be ignored.
Start by creating thorough “customer personas.” These are representations of your potential clients and who you hope to attract. When doing this, you should be including more than just client demographics. Try to explore their psychographics to learn more about their values, motivations, and behaviors. This will ensure that you have an in depth understanding of your audience in order to build your strategy around them.
Now that your audience and goals have been set up, it’s time to create a plan! Be sure that you make the distinction between your marketing strategies, which are the broad tactics you’ll use to achieve those goals, and your marketing objectives, which are the measurable outcomes you hope to accomplish. These tactics can range from paid advertisements, to social media management, to SEO, etc.
With all of this, make sure that you choose the tactics that will work best for your target audience and most closely match your set goals. Creating a thorough plan and speaking with your marketing team about this is the most important step in all of this… communication is key!
Step 4 is the implementation phase, and it’s crucial to follow through consistently in this phase and beyond. It takes consistent work for your strategy to thrive; this is not a “set it and forget it” situation. Track important information like website traffic, an increase or decrease of customer orders, and social media engagement to make sure your plan is effective.
The key to knowing what’s working and what’s not with your audience is by monitoring your strategy regularly. With this information at your fingertips, you can make positive changes and improve your plan in real time to maximize results and performance.
The biggest obstacle of progress in the field of marketing is comfort in what you are doing. Therefore, this step requires dedication to assessing and improving your strategy. The ability to pivot every part of your marketing efforts is key. Complacency is not welcome in this step.
The world of marketing is constantly evolving and is likely to have sudden changes and unexpected detours. The only way to gain a competitive advantage and achieve long-term success is to stay flexible and proactively adjust to these changes.
So, are you ready to improve your marketing? To start your journey, get in touch with Tric, and together, we can create a plan that is tailored to your marketing needs!