Tiktok: how brands can win over gen z

Welcome to the world of TikTok, where dances go viral in seconds, memes dominate the feed, and creativity knows no bounds. For brands looking to capture the attention of Gen Z, this platform isn’t just a trend—it’s a goldmine of opportunity. 

Let’s dive into the TikTokverse and uncover the secrets behind successful marketing strategies that have slayed younger audiences… no cap

Trends that rule tiktok

authenticity

Forget polished perfection. TikTok is all about authenticity. Gen Z craves realness, so brands that can let loose and show their human side tend to win big. Whether it’s behind-the-scenes peeks or quirky office antics, or even embarrassing/funny moments, authenticity breeds engagement.

influencer impact

Influencers are the rockstars of TikTok. Partnering with the right influencers can skyrocket your brand’s visibility and credibility. It’s like having your coolest friend endorse your product to their millions of followers—instant street cred!

Example: Remember when Chipotle celebrated National Avocado Day with their #GuacDance challenge? TikTokers went wild, creating over 250,000 videos showing off their best guacamole-inspired dance moves. The challenge not only boosted engagement but also solidified Chipotle’s image as a fun and trendy brand among Gen Z.

Educational edits

Gen Z loves learning through TikTok. Whether it’s life hacks, makeup tutorials, or DIY projects, educational content that’s delivered with a dash of personality can earn you a loyal following.

challenges to conquer

keeping up with trends

TikTok trends move at warp speed. What’s hot today might be ancient history tomorrow. Stay agile, keep your finger on the pulse, and be ready to adapt your strategy on the fly.

understanding tiktok culture

TikTok has its own language and humor. To connect with users, you need to speak their language. Embrace the platform’s playful spirit and don’t be afraid to let your brand’s personality shine through.

metrics maze

TikTok’s metrics can be different from traditional platforms. Instead of fixating on sales, focus on engagement metrics such as likes, shares, and comments to gauge your campaign’s success.

tales of tiktok triumph

• Chipotle’s Guac Dance: Remember National Avocado Day? Chipotle sparked a sensation with their #GuacDance challenge, inviting TikTokers to strut their stuff. The result? Over 250,000 videos, a guacamole frenzy, and a hefty boost in brand buzz.
• Elf Cosmetics’ EyesLipsFace Jam: Elf Cosmetics created a catchy tune and encouraged users to showcase their makeup skills. The result? Millions of views, a makeup revolution, and a whole new audience loving Elf.
• Nike’s Yougotserved move: Nike teamed up with TikTok influencers for a sneaker dance-off. The result? A viral sensation, sneakers flying off shelves, and Gen Z dancing to Nike’s beat.

If you want to start creating scroll stopping content on TikTok for your brand, email us and we can get you started today! We’re social media gurus!