Social media and AI: losing authenticity or boosting engagement?

As social media is becoming increasingly oversaturated with AI, where is the authenticity?  We’ve been preaching about authenticity and its importance in marketing, specifically social media marketing. But, AI is making it increasingly harder to break through the noise.

The downfall of social media?

We have seen it all folks! From AI-generated cat fashion shows, to Luigi Mangione doing backflips in a McDonald’s. It has become increasingly difficult to differentiate between what’s real and what’s fake. As creatives, we at Tric are wondering how any SMMs can sleep at night knowing what they’ve produced has Chat GPT 2.0 written all over it. The whole point of social media is to connect with your audience. That’s what makes it so great *duh*.

Specifically on TikTok, AI generated interviews, new song leaks, and celebrity lookalikes are taking over. This is causing major concerns for users as it is getting extremely hard to know what’s genuine and what isn’t. Not to mention, these AI deep-fakes are incredibly scary for the people they are impersonating.

the pros of ai in social media: are there any?

Yes, we are just as confused as you are. We’ve made it very clear on where we stand with AI generated content, and trust us, we are not about to support it, but there are some pros to AI in social media. 

For a booked and busy social media manager, scheduling posts is a must to keep consistency up. And while social media marketing is widely creative, it is also equally as analytical. Pre-populated competitor analysis and MoM data driven results are needed to help with our jobs, – which AI makes possible. And for that, we love AI.

But don’t worry! This pro doesn’t outweigh the back-breaking work social media managers do daily. Again, it’s called creative marketing because we bring the creativity and personality to the pages. If we aren’t making trending videos or memes for our clients, we are an integral aspect of crisis communications and connecting with our audience. While we may see peers in the world of social media marketing relying solely on AI to send out marketing emails or write captions, with us you are 100% guaranteed to receive nothing but authenticity. 

 ChatGPT can’t fake the electric vibe that Tric brings to the table!