Why Influencer Videos Are So Addicting
We have the tea on why influencer videos are so addicting to watch.
Seriously, have you ever found yourself getting stuck down a rabbit hole of endlessly scrolling video after video from an influencer? There’s a method to the madness and we’re going to break it down for you.
#1: They treat their videos like a FaceTime
Ever notice how most influencer videos are set up to feel like you’re on FaceTime with a friend? That’s purposeful. Most influencers do a great job of making the consumer feel seen and heard by this style of filming.
This is a more authentic style of filming paid content to sell to the consumer. And most of the time, the influencer is doing an everyday task on this “FaceTime” with their audience.
Think like a GRWM, making a drink, driving, etc.
*alix earle video link*
#2: Partake in something that causes visual stimulation
You may not understand what this means by reading it, but I promise that you’ve seen it. This could be anything from an influencer putting on lipgloss, holding a teacup, adjusting the phone – you name it.
This small act gets the user’s attention to another part of the video and enables a slight visual distraction. This is all happening while the user is still paying attention to what the influencer is saying and/or selling, but it gives their brain a slight break from feeling like they’re listening to a sales pitch.
#3: The ASMR effect
Influencers use sounds to draw stimulation that appeals to the user. These sounds are typically considered calming and enticing. For example, this could be done when an influencer is doing their makeup and they pick up the product and start tapping on the casing. That sound is extremely stimulating to the user for many reasons.
The main reason is because it draws the user’s attention slightly away from what the influencer is saying, but still forces them to be fixated on their video. This is an ideal way to please the viewer.
You’re probably going to notice these tactics the next time you watch an influencer video. It will get you every time.